VIVA MAGENTA, PANTONE COLOR OF THE YEAR 2023

Pantone´s color for 2023 is a vivid and vibrant shade of red to portray vitality and confidence in the nearly future. To be more specific we have a crimson redish shade suitable for warm and cool tones.  Pantone has not chosen a red shade since 2015 when Marsala was popularized. According to Pantone, Viva Magenta…